Ask: Gen Z is the most connected generation, yet 70% of Gen Z report feeling lonely. Create a digital tool or experience that capitalizes on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb.

Concept: AirBnBook Club allows readers to select a book and a corresponding Airbnb rental in the location featured in the story. It merges the joys of travel with the pleasure of reading. Whether exploring the streets of Paris through Hemingway or the moors of England with Brontë, bookers can dive deeper into their books by living it firsthand and bond with others reading the same books.