ShootYourShot

Ask: Help NotCo launch NotHangover, a new probiotic shot that helps mitigate the effects of alcohol the day after drinking.

Concept: ShootYourShot is a partnership between Kodak and NotHangover, the probiotic preventative hangover shot. In the party pack you retrieve the hangover shot and a Kodak disposable camera to capture your night out. Once the film is uploaded to social media with the #ShootYourShot, participants can end up on a billboard.

PACKAGING DESIGN:

SOCIAL POSTS: